Client: PACK.
Field: Art Direction, Graphic Design
Date: 2023.01

Website Design/Development for Hinterland vol.2, 2023, organized by PACK.

Based on a fictional universe conceived through a round of TRPG by the PACK curatorial team, “Hinterland” is a collaborative exhibition project that brings four SF writers, four visual artists, a music duo, a concept artist, and a 3D modeler together.

The word 'hinterland' generally refers to the peripheral area of an urban core affected by its political, economic, and social dynamics. The area beyond the castle during the feudal period would be an example of a hinterland. Though not directly addressed in the exhibition, hinterland, as a geographic territory symbolizing the paradox of contemporary capitalism in Phil A. Neel's “Hinterland: America’s New Landscape of Class and Conflict”(2018), was a critical point of reference.

This exhibition project is based on the excavation of a data-fossil from the metaverse stratum which unveiled invaluable clues on life in the 23rd century. Taking place in the deep sea, the exhibition is located in the exact place this fossil was discovered. From the data-fossil, metaverse archaeologists were able to speculate that most landmass was submerged by the beginning of the 23rd century, forcing people to survive on houseboats and to actively develop and utilize a virtual metaverse. Nation-states were dismantled by this point, and as the principal infrastructure for society was provided through participation in DAO communities. We hope you enjoy this open interpretation of life in the 23rd century!

We recommend viewing the underwater exhibition alongside the official exhibition website (hinterland.kr). (Please note that the exhibition website will be have English available in March 2022)