Client: PACK.
Field: Graphic Design, Art Direction
Date: 2022.09.

Graphic Design for Hinterland Houseboat for BUSAN BIENNALE 2022 <WE, ON THE RISING WAVE>

Based on a fictional universe conceived through a round of TRPG by the PACK curatorial team, “Hinterland” is a collaborative exhibition project that brings four SF writers, four visual artists, a music duo, a concept artist, and a 3D modeler together.

The word 'hinterland' generally refers to the peripheral area of an urban core affected by its political, economic, and social dynamics. The area beyond the castle during the feudal period would be an example of a hinterland. Though not directly addressed in the exhibition, hinterland, as a geographic territory symbolizing the paradox of contemporary capitalism in Phil A. Neel's “Hinterland: America’s New Landscape of Class and Conflict”(2018), was a critical point of reference.

Words by PACK, Photo Credits ⓒ Sang-tae Kim. Courtesy of BUSAN BIENNALE ORGANIZING COMMITTEE